
COMMERCIAL
TRAINING
Internal Commercial Training refer to in-house and/or online training sessions focused on maximizing the effectiveness of your Marketing and Sales Organization.
MARKETING PLANNING
How more efficient is your organization when all of your marketing product managers in all of the countries speak the same marketing language ?
How powerful is when all marketing plans embrace all aspects of segmentation, targeting, buying processes.....without forgetting important elements that are key for a successful execution?
How effective is when a Marketing Plan for a new product launch or for the access to a new market segment is execution friendly? Measurement friendly? Forecast friendly?
We can help your commercial organization to achieve this level of effectiveness globally.
ETHICS & COMPLIANCE
How many codes of ethics have your employees signed and returned?
How many multiple choices questionnaires have been mandatorily filled and submitted ?
How many micro-rules do your commercial force has to memorize and recall in every single occasion?
We can help your global commercial organization by training them on the underlying principles of pharma ethics and compliance.
MARKETING
PLANNING

For Marketing Professionals
Our training programs can be delivered globally and almost simultaneously in person and/or via HD web conferencing and webcasting.
The advantage of having a proven process, a common marketing assessment and management process, a common vocabulary and common KSI/KPI is priceless because it helps rational investment decisions and it boosts both accountability and ability to measure results.
For non-Marketing Professionals
Many functional managers without a formal marketing education lack a satisfactory understanding of international marketing that would help them to more efficiently contribute to the commercial efforts. The educational programs give the opportunity to non-marketing managers and functional executives to understand and get comfortable with all the key elements of global marketing and the process of marketing management. These programs are particularly important for financial leaders involved in investment decisions.
