MARKET

INTELLIGENCE

LATIN

AMERICA 

In Latin America,  like in most of Emerging Markets, gaining access to reliable market data is particularly challenging.  On the other hand, doing business in Latin America requires prompt decision making based on real and current  market data.

 

 
A very reliable and close-to-reality market intelligence process based on three fundamental pillars:
 
Access to the world’s largest hospital demographics database focused on Latin America.
 
A unique methodology to precisely assess market sizes and shares.
 
A tailored approach: punctually addressing specific questions or intelligence needs through a dedicated organization: distributed across the region and with established, open communication pathways with the major hospitals, health institutions, and KOLs.  
 
 

 

THE READY TO USE HOSPITAL DEMOGRAPHICS DATABASE

We have and can allow access to the world’s largest hospital demographics database focused on Latin America.

• Profiles on over 12,000 hospitals in Latin America
• Mexico, Brazil, Colombia, Chile, Peru, Argentina, DR, PR, Central America
• Over 2 million data points
• Coverage of at least 80%
• Quarterly updates
• Raw data exports to Excel
• Integration into CRM
• Prebuilt Online dashboards
• Accessible Today
• Over 100 key fields per each hospital:
1. GENERAL INFORMATION
HOSPITAL ID
• NAME
• ADDRESS
• TELEPHONE
• WEBSITE
2. STRUCTURE
• NATURE OF ESTABLISHMENT
• PUBLIC / PRIVATE
• AFFILIATION
• LEVEL
3. ADMIN PERSONNEL
• GENERAL MANAGER
• OPERATIONS DIRECTOR
• FINANCE DIRECTOR
• IT DIRECTOR
• MEDICAL QUALITY DIRECTOR
• MEDICAL DIRECTOR
• IT MANAGER
• HEAD OF OPERATING ROOM
• HEAD OF AMBULATORY
• HEAD OF ADMINISTRATION
• COMPLIANCE MANAGER
• HEAD NURSE
• MARKETING MANAGER
• LEGAL REPRESENTATIVE

4. PHYSICIAN’S OFFICES

• TOTAL DE CONSULTORIOS

• MEDICINA GENERAL

• MEDICINA FAMILIAR

• ODONTOLOGIA

• PSICOLOGIA Y/O SALUD MENTAL

• PSIQUIATRIA

• OTRAS ESPECIALIDADES

5. ADMISSIONS

• TOTAL ADMISSIONS

• AMBULATORY ADMISSIONS

• HOSPITALIZATION ADMISSIONS

6. BEDS

• TOTAL BEDS

• HOSPITALIZATION BEDS

• AMBULATORY BEDS

• EMERGENCY

• AMBULATORY SURGERY

• LABOR

• LABOR RECUPERATION

INTERNSIVE CARE

• INTERMEDIARY CARE

• OTHER AMBUL

7. PROCEDURES

• TOTAL PROCEDURES

• CARDIOVASCULAR

• NEUROLOGICAL

• SPINAL

• ORTHOPEDIC

• THORACIC

• GENERAL

• OBGYM

• UROLOGY

8. INFRASTRUCTURE

• TOTAL ROOMS

• BIRTHING ROOMS

• ENDOSCOPY ROOMS

• CYSTOSCOPY / UROLOGY ROOMS

• GENERAL OPERATING ROOMS

• GENERAL AMBULATORY ROOMS

9. IT EQUIPMENT

• TOTAL COMPUTERS

• DESKTOPS / LAPTOPS / TABLETS

• SERVERS / ROUTERS

INTERNET ACCESS / TYPE OF INTERNET ACCESS

• FIREWALL

• EMR / DICOM COMPATIBILITY

• INTEROPERABILITY / HOME CARE / TELEMEDICINE

10. INSTALLED BASE

• LINEAR ACCELERATORS

• ANGIOGRAPHS

• C-ARMS

• HYPERBARIC CHAMBERS

• COLOSCOPES

• RADIANT HEAT CRIBS / INCUBATORS

• PETS / PACS

• ECHOCARDIOGRAMS

• ELECTROCARDIOGRAMS / ELECTROENCEFALOGRAPHS

• ENDOSCOPY MACHINES

• MAMMOGRAPHS

• MASTOGRAPHS

• ULTRASOUNDS

• RADIOTHERAPY MACHINES

• MRI

• GAMMA CAMERAS / NUCLEAR MEDICINE

• LITOTRIPTORS

• HEMODIALYSIS MACHINES

• TOMOGRAPHS

• VENTILATORS

• COBALT

• ANESTHESIA MACHINES

• BONE DENSITOMETERS

• FLUOROSCOPES

11. MEDICAL STAFF

• DOCTORS WITH PATIENT CONTACT

• GENERAL PHYSICIANS

• FAMILY PHYSICIANS

• PEDIATRICIANS

• OBGYN

• SURGEONS

• MEDICAL INTERNS

• ORTHODONTISTS

• OTHER SPECIALISTS

• RESIDENTS

• DOCTORS WITH OTHER ROLES

• NURSES WITH PATIENT CONTACT

• GENERAL NURSES

• SPECIALIZED NURSES

• INTERN NURSES

• AUXILIARY NURSES

• OTHER NURSES

• OTHER PROFESSIONAL STAFF

• TOTAL TECHNICAL STAFF

• OTHER STAFF

 

 
It is critical to rely on actual (not guessed) market sizes and real (not wished) market shares when addressing important strategic decisions needed to focus resources and to calibrate investments.
 
We offer a reliable, unique methodology for market size and corporate share determination. it is based on the analysis of national import data and it able to deliver reliable insights in a timely manner.
 
Focus Products are identified and importers are tracked using:
 
• Harmonized System (HS) code ID and/or Taxpayer ID
• Product description (sometimes model)
• Date of import
• Commercial quantity
• Commercial value
• Supplier
 
Data are repeatedly filtered and analyzed by professional experts. 
 
 
 
 
 

TAILORED RESEARCH

CRM integration
Both the hospital database and the propensity analysis are invaluable tools to empower CRM users and CRM ROI. We are ready to integrate your CRM customer database with these critical, meaningful and paradigm-shifting, set of information.
Propensity analysis
This is a tailored process able to spot real-time and upcoming hospital needs and anticipate ordering patterns, it is very useful in:
• Identifying opportunities
• Increasing sales force effectiveness  
A tailored approach: punctually addressing specific questions or intelligence needs through a dedicated organization:
distributed across the region and with established, open communication pathways with the major hospitals, health institutions, and KOLs.