For the Quantitative phases of market assessment, we have the ability to access, gather and structure all national and international data related to the therapies, patients, procedures and pharmaceutical consumption. Moreover, thanks to our analytic processes we transform these data from simply accurate to relevant information for the decision making of our Clients.
The more critical Qualitative phases of the Market Assessment are approached using different processes.
- Telephone Interviews with KOL and/or users
- Personal Interviews with KOL and/or Patient & Scientific association members.
- Focus Groups in person or in HD video conference
- Suppport your frontline organization to gather structured information from the field.
The goal is to gain structured insights to ensure a successful launch of the new product configurations. A well-structured focus group is the best occasion to better understand and complete the quantitative information gathered and analyzed during the first phases. In many cases, the Focus Group gives very specific information that can trigger a second phase of quantitative data gathering with much narrower scope. The Focus Group sessions should take place as soon as possible after the quantitative data is prelliminarly summarized. This will allow a “deeper dive” into any concerns and opportunities.