
NEW
MARKET
ENTRANCE
By clicking the button below you'll be able to access the Latin American Brochure , an example of thinKeen strengths in providing a systematic regional approach to New Market Entrance.
The process of Geographical Expansion, its potential and its complexity are often underestimated and too often approached with non-systematic methods, based more on the perceptive understanding of the global opportunities than on reality.
Too many times, companies struggle in fully exploiting the value of geographical expansion even when they have the resources to make the required investments. These mechanisms often end up in limiting the development investments to the markets based only on intuition.
The major barriers to a systematic approach typically can be found in the lack of reliable, fact-based, company-relevant market information, in the difficulty of processing a large amount of heterogeneous data and in the implementation flaws that often represent significant deviations from plans.
HOW
WE HELP

For more than 25 years we have all worked and succeeded on the front-line of big organizations facing and exploiting geographical expansion opportunities.
We have already done it. We have successfully built new geographic presence from scratch several times in most of the mature and emerging countries. We understand the difference between desk-friendly, tick market reports versus successful implementation with abundant market data and decision-friendly, focused information.
We work collaboratively sharing our proven processes with the organization facilitating capability transfer so that clients gain the permanent ability to face the same issues autonomously. We follow hand-in-hand implementation phases making ourselves accountable for milestones and results.
