CUSTOMER
TRAINING
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LIKE ANY OTHER MEDICAL DEVICE DEVELOPMENT ACTIVITY, USABILITY TESTING REQUIRES RESOURCES AND TIME. HOWEVER, WITH SUFFICIENT PLANNING, USABILITY TESTING CAN SHORTEN THE OVERALL DEVELOPMENT SCHEDULE BY HELPING TO GUIDE THE
DESIGN IN A SUCCESSFUL DIRECTION AND EXPOSE USABILITY PROBLEMS THAT MIGHT SIGNIFICANTLY AFFECT THE SCHEDULE IF DISCOVERED TOO LATE.
PRODUCT &
IDEA
SCREENING
When a new product or service is being evaluated, we perform key activities such as: Identification of the value for both patients and healthcare providers. Quantification of the potential global market. Scanning of Existing Direct & Indirect competition. Field-based verification of competitive advantage claims. Prioritization of the geographic areas
In other words, we perform all those activities that offer compelling, fact-based answers to our list of compelling questions about:
the value for patients, the value for health care providers, the payers, the buyers, the target opportunity, the path to sales & ROI.
Insights
COMMERCIAL
CAPABILITY
ASSESSMENT
Once the financial capital required to operate is totally or partially raised, Start-ups tend to redeploy the existing resources, those who have invented the product and brought it to VC’s attention.
Expectation-Matching Capabilities
In general, the competencies required for the first phases of product research and development are only partially fit to the future industrialization and commercialization phases.
The typical way to evaluate these gaps consists in building a credible commercial implementation plan including both details about the commercial organization and facts about the talents required to ensure successful implementation.
Insights
VCs usually have a deep financial understanding of their investment risk tolerance and sought returns while inventors usually have a deep technical and clinical understanding of the new product they are trying to bring to life.
