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The process of Geographical Expansion, its potential and its complexity are often underestimated and too often approached with non-systematic methods, based more on the perceptive understanding of the global opportunities than on reality.
Too many times companies struggle in fully exploiting the value of geographical expansion even when they have the resources to make the required investments. These mechanisms often end up in limiting the development investments to the markets where intuitively there is an easier payback.
The major barriers to a systematic approach typically can be found in the lack of relaible, fact-based, company-relevant market information, in the difficulty of processing a large amount of eterogeneous data and in the implementation flaws that often represent significant deviations from plans.